TO THE POINT
Helping you create and share your story to make an impact
where it matters most
Welcome to our first newsletter.
In this edition we have an update on our new name, our new office, and what we’ve been up to!
So far this has been a busy and exciting year for us, as we continue to grow, and we wanted to share some of the highlights with you. Importantly, too, we would like to let you know about our name change.
Name change
After listening closely to client and stakeholder feedback, we have chosen to rename from Assegai (a spear used in southern Africa) to Spear.
Spear is simpler and easier to pronounce. But, importantly, Spear retains the origins of our ethos: public relations and corporate affairs executed with purpose and precision, delivering the desired impact for our clients where it matters most.
New office
We would also like to let you know that from September we will be based at new offices at 88 The Terrace, Level 3. Feel free to pop in any time; we always stock good coffee, or can arrange something stronger – depending on the time of day ;)
What we have been up to
We are building a client base of individuals and organisations whose vision and mission we admire.
Some of the work we have done can be seen below – we have enjoyed every minute. Further detail on who we are helping can be found in the Clients section of our website.
John Fiso ONZM
It is not often one has the chance to work with truly inspirational people. John Fiso has a rare and uncanny ability to balance business acumen with true benevolence. He has an amazing vision for all New Zealanders to have equal opportunity, but he knows it will take hard work and pragmatism to achieve this. Spear has been lucky enough to be assisting John with his work.
Irrigation NZ
Everyone is on the same page when it comes to water in New Zealand: this precious resource needs to be managed and protected for the benefit of all. Spear is proud to be helping not-for-profit organisation IrrigationNZ to create an environment for the responsible use of water and to have its voice heard on the importance of efficient and environmentally sensitive irrigation for a thriving and sustainable New Zealand.
Electricity Engineers Association (EEA)
Everyone in New Zealand should have access to sustainable, reliable and safe electricity. The Electricity Engineers Association (EEA) helps enable this. And, more than ever before, all eyes are on the electricity sector, as our economy moves away from fossil fuels for energy. The EEA is responding to this and Spear is helping the EEA reflect what its members want and need through effective communication and engagement so that the industry can operate successfully now, as well as prepare for the future.
Water NZ
As the principal voice for the water sector focusing on 'three waters' - drinking water, waste and storm waters, Water New Zealand has been instrumental in the Government’s announcement to introduce a national water regulator in New Zealand. This is critical to ensure tap water is safe to drink. Spear continues to advise Water New Zealand on its communications and engagement strategies to ensure it can continue leading change.
Blue Duck Station and Jack Cashmore
True beauty is usually hard to find, but not at Blue Duck Station. It is a remote, rugged and magical part of New Zealand, where native wildlife flourishes, and visitors embrace the spirit of adventure and experience the majesty of nature. Owner Dan Steele describes it as an “environmentally minded, conservation-driven, sheep and beef station steeped in the back-country terrain of the King Country”.
Essentially, the team at Blue Duck Station seek to inspire respect for nature so its beauty can be preserved for the benefit of all. One thing’s for sure: it’s a pretty special place and these are pretty special people. Spear is helping Dan and Sandy Steele and their business partner, the extremely talented British chef Jack Cashmore, share their views on protecting nature, while having fun at the same time.
About Spear
Symbolism of Spear
Our network of helpers at Spear
Spear is owned and operated by Ruth Lavelle-Treacy. However, we believe in the power of bringing diverse skills and perspectives together, so Spear is lucky to have the assistance of our new Communications Assistant, Lucy Rowe, and a network of expert affiliates who collaborate with us on different projects, including editing and proofreading; design and brand; tech wizardry – and all round helpfulness :)
Some pics of our team are below. These images were taken at co-working space,
The Settlement, in Petone by Amanda Mallett.
What makes us tick?
If you would like to better understand what makes us tick at Spear, feel free to browse our Gallery. It shows us doing what we love most: making a difference to people and organisations in the areas we feel strongly about – the outdoors, achieving equality, and encouraging connectivity. Oh, and at Spear we like having fun!
We’d love to hear from you!
We would love the opportunity to work with individuals and organisations whose visions inspire.
Contact us at ruth@spear.co.nz | +64 21 104 6909.
To read a bit more about Spear have a look at the Our Story section on our website and to find out what we can do for you, have a peek at this link For You.